Why Rydan

The Rydan Team
Since 1993, the executive team at Rydan has combined multi-national corporate sales training, dealer mainframe and networking skills and decades of hands-on retail automotive experience into an unparalleled customer retention service. We offer a professionally staffed contact center and direct-mail facility solely dedicated to the retail automotive sector. We understand the demands of your business and we deliver results.

Forecasting
At Rydan we don't just take a "snapshot" of your database, our forecast program downloads from your dealer system daily to get the most up-to-date customer service information possible. Our proprietary software finds those customers due for service based on a four step priority basis that finds the best service prospects without wasting resources or letting valuable customers fall through the cracks. Most customer retention programs automatically "turn off" customers from forecasting after one or two letter attempts. Our agents are focused on your potential lost profit, therefore no customer is removed without detailed information being obtained.

Personal Contact
We pride ourselves on tech personal nature of our program which sets us apart. Each of our dealers is assigned a single Rydan Representative who becomes intimately familiar with your staff and dealership operations. We speak with your customers with the knowledge and understanding of your store that anyone in-house would have. Our dealers believe it makes for good business, we think it just makes good sense.

Interactive Reminders
At Rydan we not only remind your customers that they are due for service, we call to book them. This dramatically increases the results of your retention program and provides valuable feedback. We find out when customers move, sell their vehicles or choose service elsewhere.

Direct System Input
Uncovering valuable information is one thing, getting it to the right people is another. The Ryan data entry team will update your dealer computer system with all bookings we receive, and any customer address or ownership changes. This results in less work for the dealership, less customer frustration and more time for dealing with customers at the service counter. It also ensures your database is an up to date and valuable resource.

Reporting
Our reports provide a wealth of feedback on your customers, particularly our End Soliciting Report, as it tells you who is not returning for service and why. A frustrating reality is that customers frequently make the choice to go elsewhere without every giving you the opportunity to respond. This outstanding tool identifies these unhappy customers and provides an opportunity to prevent them from leaving your dealership.

Communication
We do not sign and forget. The success of our partnership with our dealers depends on communication. Your personal representative is in contact with the service department daily getting current information and transferring calls. Our Dealer Coordination Supervisor speaks with your Service Manager weekly to seek program feedback and enhancement opportunities.

One size does not fit all
Letters to customers and the booking calls are customized based on your immediate concerns or marketing programs. Whether it's a Coolant Flush this week or a Tire Special next week, Rydan can promote what you want, when you want. As well, we do not believe that customers who were last in 4 months ago should be approached in the same manner as those who have not been in for 14 months. We maximize results with a customized focus.

Remarkable Reminders
Your letters should stand out from the everyday postcard and form letter. The Rydan reminder letter can be customized to virtually anything you can imagine. Whether it's playful cartoons, eye-catching coupons, or pictures of your staff, with Rydan it's not just a letter, it's a statement.